Pawan Soni comes across as a quintessential corporate employee. He left behind his successful career as the Vice President & Business Head of a MNC... all for his love for food. He a WSET Level II wine connoisseur and a true blue foodie. Besides being a food and travel writer for various food forums and magazines, he is the Founder and CEO of Indian Food Freak. With a followership of over a lakh of members on his various food related properties all over India, his website www.indianfoodfreak.com is currently one of the biggest food and travel blogs in India with monthly readership of almost a 100,000 pages every month. He has successfully concluded the third edition of The Big F restaurant awards. These awards are a big hit amongst foodies and have set a benchmark amongst all non-commercial awards with the scale and the jury.